Conference and Event Sales
The global Events, Conferences, and Exhibition industry is a multi-billion dollar industry. It is expected to keep growing in the coming years. However, there are challenges due to a volatile market, high cost of hiring, training, and managing the right caliber of sales staff. These challenges might distract you or hamper your growth potential.
Spex Asia has been specializing in all types of event telesales outsourcing services for the conference and events industry since 2016, such as delegate sales, exhibition sales, sponsorship sales, and guesting. As such, we have a broad pool of sales talent who have developed a deep knowhow and experience across numerous industry verticals.
Over the last few years, we have worked on more than 150 events globally in different industries. We have worked with some of the world’s largest event organizers, as well as start-ups. These organizers were looking for our insight and expertise to help them deliver successful events.
By working with Spex Asia, our clients can expand their sales staffing capabilities without the burden of full-time permanent hires. You will be getting an easy ‘bolt-on’ service.
Our best testament is that many of our clients continue to work with us. Once they have experienced what we offer and they see that we are as driven to deliver results as they are, our clients stick with us.
Our business model revolves around the success of our clients. We charge our clients a monthly retainer fee to cover our basic costs plus a set commission on successful sales.
You will work together with a world-class sales team of specialized and well-trained agents, who have been with us for many years. With our team, we have developed specific processes, guidelines, and sales pitches that are proven to work in the events industry.
We also know what it takes to be successful in conference sales. For example, on average it takes an agent 190 call attempts to bring in 1 paid delegate. However, it will take about 50 calls to invite a free guest.
The availability of quality data and the quality of the event itself are also important factors that will impact the results of a sales campaign. As part of the campaign preparation, we will go through a briefing with the client to ensure we have all that is needed to succeed.
We have clearly defined benchmarks and guidelines in place. These help to monitor the daily KPIs of our agents to ensure the best results.
Weekly sales training is another factor that helps to develop and improve our agent’s sales skills continuously. As part of our sales enablement, we always seek to improve our performance.
Our team of specialized event and conference sales agents have a proven track record. With the processes that we have in place, we will focus on successfully selling the event. This allows our clients to focus on other factors of running successful events.
If you would like to discuss a potential event or conference sales campaign, feel free to contact us for a discussion.