Through regular industry meetings that we attend, we make sure to stay informed and involved with what is happening in the events and MICE industry. An ongoing topic that is being brought up is that of Sustainability.
With numerous sustainability projects being initiated, businesses are more and more looking at ways to reduce their carbon footprint in order to create a healthier and more sustainable environment.
An interesting question that was brought up during such a seminar recently, was whether the carbon footprint (generated by long haul flights) from attending conferences (usually for a few days only), justifies the importance and value of these events?
Will a shift towards sustainable business practices, lead to more short distance travel only, rather than long distance inter-continental travel? Or will we see a trend that long-haul travels will last longer, to maximize one’s trip, by extending it beyond just a 2 or 3 days event?
Although the answers to these questions may not yet be clear, it’s good to see that sustainability clearly is a topic high on the agenda of many industry leaders and professionals, who are actively looking at how their businesses can become more sustainable.